Emails have been one of the first forms of internet communication. They are tried and trusted, used even to this day for various purposes despite the new platforms that are coming to life and gaining immense popularity. One of the many uses of emails is for marketing purposes. It has been thought to be one of the most effective marketing ways and that might just be true. There are plenty of benefits to email marketing that will help your business flourish and thrive. Here are some of these benefits:
- Targeted and personalized content
Targeted marketing is what most marketers tend to look for. Email grants not only that but also allows you to contact your customers directly. It also allows you to categorize your customers to send specific personalized emails to them according to their preferences and previous history of searches, purchases, and wish lists. Your email can be crafted in an engaging way that will sell your product or service with ease and subtlety. Even small personalization edits like adding your customer’s name in the email can make a difference. In fact, emails that include the first name of the recipient in their subject line have a higher clickthrough rate than those that don’t.
- It’s affordable
Email marketing costs are almost negligible. It will not cost you a huge portion of your marketing budget. There are no fees for print, billboard ads, or TV and social media promotions. Even investing in email software or partnering with a digital marketing agency will be cost-effective.
- Boosts sales
Email marketing can be a great way of taking advantage of impulse buying. Featuring a similar item in the email to the customer than they’ve already purchased or creating a special offer or discount for the next purchase can act as an incentive for the said customer to make another purchase. That with a tempting call to action will almost guarantee numerous sales done through this marketing strategy. Email marketing even has a high Return on Investment (ROI) of 4400% which is a return of $44 for every $1 spent so there’s little to no harm in investing in such a strategy. It also helps generate traffic to your website which, in turn, generates more revenue.
- Easy to get started
Email marketing can be a one-man job for small businesses. It doesn’t necessarily need a team to get the job done. When the business expands, it only makes sense to expand, but as a starting point, email marketing can be easy yet effective.
- Increases brand awareness
Brand awareness comes naturally with email marketing. When you communicate with your audience repeatedly, they will become aware of your brand and the services you offer. Knowing your services and what you stand for can also build trust with potential customers.
Email marketing might just be the marketing strategy your business is missing. Invest in this tried and trusted strategy for imminent results that will do your business a favor.