You have a small business and finance is holding you back from improving and supporting your website’s ranking? You can’t afford to hire SEO experts to help you lift your business to higher positions just like larger companies and businesses do? Then you need to read this article carefully because we will tell you the secrets of how to do all the work yourself to achieve your goal and save money at the same time.
The secret lies in the proper SEO techniques and we all know that. SEO is one of the main features every website should have, but what a lot of people do not know is that the majority of the SEO tasks can be done without an SEO expert!
Before we proceed, what does SEO mean? SEO stands for “search engine optimization”; it means the process of improving your site to increase its visibility when people search for products or services related to your business using search engines like Google.
Why is SEO important? It is essential because it helps you build better relationships with your audience, improve the customer experience, increase your authority, drive more people to your site, give you an edge over the competition, and more growth for your business.
So how can you start? Below we have listed 7 DIY “Do It Yourself” SEO tips to help you improve your website’s ranking and save money.
1-Start your keyword research
This is the most important step in the SEO process because it helps you know what your customers are searching for, to create suitable content that contains these keywords. Finding the right keywords will improve the chances of your content displaying up on a search engine result page, which increases the chances of getting more clicks. You can use Google Keyword Planner which is a free keyword research tool to find out what are people looking for.
Don’t forget that “keyword research” is an ongoing task so it is very important to make sure not to repeat your content along the way, so try keeping your keywords organized.
2-Optimize Your Site and Produce Regular Content
After finding out the keywords your audience is looking for it is vital to update the content on your website to add them or to create new pages for unassigned keywords with text, graphics, audio, and video. You should put in mind that if the content does not fill a need of your customers, you have wasted your time and theirs too. In other words, the more your content is oriented to fulfill your audience’s needs the more satisfying your SEO ranking is.
3-Update Meta titles and descriptions
Meta titles and descriptions are the first things users will see when your company appears on the search engine result page. That is why updating any Meta titles and descriptions that are missing; too long or too short on your site is vital to ensure you get clicks.
4-Fix broken links
Broken links are not only bad for user experience but can also be harmful to your site’s ranking on search engines, that is why you should avoid linking out to broken content and avoid having broken pages on your website, in other words, a “404 error” which occurs when content on your site was either removed or relocated without proper redirects in place to lead visitors to the correct page.
5-Make sure your website is mobile-friendly
Nowadays everything is done through mobile phones, from socializing, purchasing goods and different products to paying bills. People are attached to their smartphones 24/7, which means that most of the traffic originates from mobiles. Does this affect your business ranking? Absolutely yes, it is crucial to stick to mobile-friendly websites to gain traffic.
6-Keep your social media network updated
Your presence on social media directly impacts SEO rankings. Don’t be surprised; search engines prioritize the websites which have a good social media presence, as simple as that, so post interesting content regularly on your channels to stay in touch with your customers and enhance your online presence.
SEO strategies keep updating, so it is important to be up to date about what is changing and what to do on your website to match the update.