Did you know that only 9% of Google searchers make it to the bottom of the first page of the search results? And only about 4.8% of searchers go to the second page of Google’s search results? According to these statistics, your website will probably not get the desired clicks and traffic unless it is one of the top searches. That’s where optimization of websites comes into play. The optimization of websites will ensure that they will almost always top the searches related to it.
What is search engine optimization (SEO)?
SEO is the term used for a set of practices of optimizing your website in a way that will get you ranking high in search results in Google or other search engines. It will improve the quality and quantity of organic (non-paid) traffic your website gets. Things like crawl accessibility so search engines can read your website and keywords to attract searches are one of the few ways to go about SEO.
What are the benefits of optimizing your website?
To start with the most obvious one: SEO directs organic, high-quality traffic to your website. By optimizing your website, you are ensuring that it will rank higher in searches. Meaning, your website will have more clicks and traffic. Also, users can find you when they want to know about the information you are offering. Therefore, the number of interested customers who are looking to spend money on your product or service increases. That is how you would have increased the quantity and quality of the traffic on your website.
SEO is also as unpaid as it gets. Since all it needs is an update to your website according to Google’s and other search engines’ algorithms to rank higher in searches, you will have to pay no extra fees for a marketing strategy that is basically doing its job 24/7. In other words, SEO acts as an unpaid promotion for your website in a non-promotional way.
Moreover, SEO boosts your credibility. How? Ranking high on a search engine’s webpage will give the idea that your website is trusted by that engine. It goes to show why 75% of the users stick to the first page of search results.
Not to forget, SEO will warrant an increase in the number of social media followers. As the popularity of your website grows, the popularity of your brand grows with it, taking up the numbers of social media followers as well. Hence, the number of sales will increase. It is a cycle of growth and success.
Is SEO an effective digital marketing tool?
After all that’s been said about the benefits of SEO, it is an undeniably effective digital marketing tool. No fees, more traffic, and stronger credibility? Sign us up!
